In recent months, among the many phenomena generated throughout the world by the pandemic, we have witnessed at a global level a progressive removal of a non-marginal number of people from large urban centers, as if openings had opened for alternative solutions to necessarily urban life . Whether it is a temporary or permanent phenomenon, all over the world, in a short time, many inhabitants have chosen to leave the metropolis and go elsewhere, and thus creating the space for the start of new processes capable of probably generating new future balances, the whose effects will be visible only in a medium-long time. If before the lockdown, leaving the big cities in favor of small towns was above all a dream, a utopia, if before the return to nature was counted among the luxuries possible for a few, suddenly the pandemic made this move more real, simpler, less eccentric, less elitist, radical but understandable. An impactful phenomenon, capable of changing social, economic, geographical and real estate balances that seemed immutable. Favored by the growing trend of smart working, many have been able to simultaneously maintain professional relationships remotely with large cities and return to their homelands, or move to second homes, move to small towns, to economically more favorable, less stressful or better places. from an environmental and social point of view. In many cases the transfer took place to “go home”, but other times it resulted from the desire to be able to live different experiences, to deal with more diverse people and from the desire to live in a more sustainable way. Many have moved to places that until recently were mainly tourist destinations, therefore places accustomed to conceiving foreigners above all as passing customers. Places that are now welcoming a new type of foreigners, stable, and in many ways affectionate and also professionally linked to urban habits, whose rhythms and needs they often retain. This phenomenon is triggering important debates, both because this expulsion of many forces the big city to rethink the system of values and benefits offered, capable of attracting and retaining inhabitants, and because it places the chosen destinations as a destination in the face of unprecedented issues and opportunities, which they are literally taking shape month after month. The data, even in Italy, on this recent one are still few and in progress. Quantitative indications have recently arrived regarding, for example, “south working”: a survey by Svimez (Association for the development of industry in the South) carried out in collaboration with the South Working-Lavorare dal Sud Association, claims that from beginning of the pandemic between 45,000 and 100,000 people have opted to return to Southern Italy (urban and non-urban areas) and are working in smart working mode (hence the term “south working”) for companies based in the Center-North or abroad. These dynamics offer an unprecedented opportunity to design and outline new scenarios at all levels, to create new balances and processes that generate innovation. We can think of new imaginaries capable of responding to a wider variety of factors, in order, for example, to allow places the continuity of tourist destinations and at the same time become life destinations capable of attracting and profitably integrating new or “returning” inhabitants. with typically urban needs, desires and habits, as well as the tools to be put in place to activate these processes. The project, in its broadest cultural sense, and in all its fields of application, is strongly motivated to offer decisive and useful solutions to accompany people on this new path, in a completely new way. New architectural typologies and therefore new orientations in the renovation of buildings; design of innovative services responding to new needs. New objects, and new processes can help to fulfill renewed functionality!