The concept of the famous children’s clothing brand has been restyled and the new Flagship Store format has been designed, starting with that in Kuwait. The characteristic luggage trolley-shaped display of luxury hotels has been redesigned, along with new elements useful for display and sale. A sequence of panels show the prints of the promotional campaigns, and therefore are renewed at each seasonal release. A starry night sky characterizes the newborn area, where musical notes rain down like crib pendants.