Project of a concept that sees the famous ValMax clothing brand for boys and girls join up with the Marbel line.
The project aims to recreate environments not only where to buy the company’s products, but also to be visited by children and their accompanying adults, in order to have beautiful engaging and interactive experiences.
A technological “cloud” made up of light prisms with steel frames and sheets of fabric, dominates the shop and marks the parts of particular attention. It hides the lighting, ventilation, and audio system. Tie-rods descend from it, through which children can interact with it, for example by changing the parts or the color of the lights, or by activating short video shots that are projected on digital screens.
The shop also provides chairs and small tables of different heights, even for short snacks.