ValMax Flagship Store

ValMax Flagship Store

Design of the worldwide concept of the famous clothing brand for boys and girls and created the new Flagship Store format, starting with the one in Kuwait. Functional elements have been designed for the sale and display that characterize the brand, which suggests the Hollywood imagery of famous movie stars: large trunk-shaped display of travel props, stands on trestles, set floor lamps, mirrors with light bulbs from dressing room. A sequence of digital screens shows promotional campaigns, and then they are renewed with each seasonal release.